Storied properties
A converted mill, a former embassy, a house with a name. Editorial gives the backstory a stage without burying the booking button under it.
01 / 06The template
Template · Editorial · A magazine about your hotel
Room pages that read like features, not listings.
Editorial sets your property in magazine grammar: oversized type, asymmetric layouts and photography that gets a full spread instead of a thumbnail. For hotels with a story worth lingering over, it turns browsing into reading.
02 / 06Design language
The design system
Asymmetry, pull quotes and pacing.
Where other templates arrange content, Editorial paces it. Sections alternate rhythm like the pages of a good magazine, headlines cross column boundaries, and quotes from guests are set like pull quotes rather than review widgets. The booking machinery is all still there, placed where a reader naturally pauses.
- Oversized display type with deliberate asymmetric composition
- Alternating layout rhythms that pace the page like a feature story
- Full-spread photography with editorial captions
- Guest quotes set as pull quotes, not review carousels
- Booking prompts placed at natural reading pauses, with live rates
03 / 06Best for
Who it suits
Made for properties with a narrative.
Editorial earns its keep when there is something to tell: a building with a past, a kitchen with a reputation, a landscape that guests travel for.
Food and wine destinations
When guests come as much for the table as the bed, the site should read like the food press that made the reputation. Editorial speaks that language natively.
Retreats
Retreats sell a feeling, and a feeling needs pacing. The long-form layout lets a property build atmosphere over a scroll instead of a slogan.
04 / 06Questions
Questions about this template
No. The starter draft populates every section from your property data, and the layout is designed to look composed even with short paragraphs. Long-form copy is an option the template rewards, not a requirement it imposes.
No. The asymmetry is purely visual; underneath, every page is semantic, static HTML with proper heading structure, structured data and fast load times, identical to the other templates. Search engines read the same clean document a screen reader does.
Templates apply site-wide by design; mixing two looks tends to read as a broken site rather than a bold one. If you are torn, switching the whole site takes one click, so you can trial Editorial for a week and revert without losing anything.
05 / 06More templates
See the other five.
Switching templates is one click and nothing else changes, so the choice is never final. These are the other looks your site can wear.
06 / 06The template
See your hotel wearing Editorial.
Book a demo and watch Instant Site draft a complete site from your live property data, already dressed in this template. If it is not the one, restyling is a single click.