Heritage hotels
A century of hospitality deserves better than a startup aesthetic. Classic lets the age of the property read as authority rather than datedness.
01 / 06The template
Template · Classic · Timeless hospitality
The look guests trust before they read a word.
Classic dresses your website in serif headlines, warm neutrals and generously framed photography, the visual language of properties that have been welcoming guests since before the internet existed. It signals permanence, and permanence converts.
02 / 06Design language
The design system
Serif type, warm light, unhurried pages.
Every surface in Classic is tuned toward reassurance. The type is a high-contrast serif that reads like an engraved letterhead, the palette stays in warm creams and deep browns, and the photography is given room to breathe inside framed, gallery-like compositions. Nothing flashes, nothing slides in from the side; the design confidence comes from restraint.
- High-contrast serif display type with generous letter spacing
- Warm neutral palette: cream, parchment, oak and deep espresso
- Framed, gallery-style photography with captions
- Centred hero with the availability search set like an invitation
- Room cards styled as engraved plates, with live from-prices
03 / 06Best for
Who it suits
Made for properties with a history.
Classic works hardest for hotels whose story is the product, where the building, the family or the address is the reason guests choose you.
Boutique guesthouses
Small properties with strong personalities get a frame that feels curated, not corporate, while the live room cards keep the inventory honest.
City landmarks
When the facade is on postcards, the website should feel like the lobby. Classic gives landmark addresses a digital front door to match.
04 / 06Questions
Questions about this template
Yes. Classic sets the starting point, and the branding controls let you change the logo, favicon, colour accents and font pairing without touching the layout. Custom CSS is available if you want to go further than the controls allow.
No. Every Instant Site template, Classic included, publishes as static pages with automatically compressed images served in modern formats. The gallery treatment is a styling decision, not a performance cost.
Nothing is lost. Templates only change the styling layer; your pages, text, photos, rooms and translations stay exactly as they are. Switching to another template, and back again, is a one-click operation each way.
05 / 06More templates
See the other five.
Switching templates is one click and nothing else changes, so the choice is never final. These are the other looks your site can wear.
06 / 06The template
See your hotel wearing Classic.
Book a demo and watch Instant Site draft a complete site from your live property data, already dressed in this template. If it is not the one, restyling is a single click.